“Social influence can efficiently manipulate existing memory traces, often creating long-lasting false memories,” said study lead author Micah Edelson. The brain appears to do this by activating regions that control emotions, social interactions and memory processing, he added.
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Edelson said it could play a role in legal cases where eyewitnesses to an event talk to each other about what happened. And it’s possible but not proven, he added, that the effects of group-think on the memories of children — who “are very prone to social influence” — may be greater than on adults.
More details: Health.com
Full Study: Science Magazine (requires login)
Summary of the study: Science Magazine
Interview with the author: Audio (MP3) , Transcript (PDF)
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